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Brad Pitt and Angelina JolieInternational Finance Facility for Immunization, UNITAID, Advance Market Commitments, Debt2Health, Product Red: Move over. When it comes to innovative mechanisms to mobilize new dollars for life-saving global health endeavors, Brad and Angelina have it all figured out. The $14m haul from People magazine for the first photos of their newborn babies, they tell us, will go to the Jolie-Pitt Foundation to improve the lives of children around the world. With the world waiting to see Vivienne and Knox being diape(red), those twins are redefining the double bottom line.

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CGD blog posts reflect the views of the authors, drawing on prior research and experience in their areas of expertise. CGD is a nonpartisan, independent organization and does not take institutional positions.