From the article:
Save the Children, the aid organization founded in 1919, wanted to come up with a public service spot to promote its cause. A staffer lamented, "Moms and kids dying is just not a sexy issue."
And from those words a sexy ad was born.
...
Yes, it is weird. "Weird, almost obscene," says Mead Over, a senior fellow at the Center for Global Development. "But I think it likely to work with people who might otherwise immediately switch news feeds or type TLDR." (Confession, I had to look that up. It means "Too long; didn't read.")
Read the article here
