Stopping Deforestation Makes Business Sense, Says Unilever CEO (Scientific American)

From the Article:

Owner of such brands as Ben & Jerry's, Dove and Hellmann's mayonnaise, Unilever has successfully sourced 100 percent of its palm oil from certified sustainable sources, three years ahead of schedule, according to the company's 2012 annual report. Unilever alone purchases about 3 percent of the total global palm oil output. It has set a goal to trace 100 percent of its palm oil back to the plantation on which it was grown by 2020.

Read it here