Nudging Health: Leveraging Behavioral Economics Insights to Change Household Behavior

Featuring
Alison Buttenheim
Assistant Professor of Nursing, University of Pennsylvania School of Nursing
Senior Fellow, Center for Health Incentives and Behavioral Economics and the Leonard Davis Institute, University of Pennsylvania

Hosted by
Amanda Glassman
Director of Global Health Policy and Senior Fellow, Center for Global Development

Improving health often requires changing individual and household behavior. Many health promotion and health education frameworks have been deployed to change health-related behaviors, but with varying success. Recent insights and evidence from the field of behavioral economics offer researchers and practitioners new tools to tackle behavior change. Alison Buttenheim will highlight some of that evidence and discuss the process of translating basic findings from behavioral economics into promising interventions and pragmatic field trials. She will present a case study on improving household participation in a door-to-door Chagas disease vector control campaign in Peru, and discuss challenges and opportunities across the translational research continuum in realizing the potential of behavioral economics.