By Helen Dempster
From the article:
Long-form journalism has expanded in popularity in recent years. The New York Times, Washington Post, The Guardian and Buzzfeed now regularly publish articles thousands of words in length, written in narrative form and crammed full of engaging photos, videos, audio and pull quotes.
…
So what have we learned? And what lessons do we have for other think-tanks starting on their long-form journey?
The pros
1. They are the way of the future.
Most organisations are now operating with a ‘digital-first’ mentality, preferring to develop content for, and release content via, online channels. This is in line with statistics that show the decline of print media, and the rise of young people preferring to read their content online.
To employ such a mentality, think tanks could release research outputs via online e-readers (as Chatham House and the Center for Global Development do) or tailor their content into long-form features. Long-forms are designed to be ‘digital-first’, being easier to browse and digest on computers, mobiles and tablets than PDFs, and may therefore take advantage of the trends mentioned above.
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