Ideas to Action:

Independent research for global prosperity


Views from the Center


Today Miriam Temin and I responded to a critique of Nike’s “Girl Effect” campaign posted on William Easterly’s AIDWATCH blog (check it out here).

As our readers know, Miriam and former Senior Fellow Ruth Levine co-authored the reports Girls Count and Start With A Girl: A New Agenda for Global Health in 2009, arguing that the cycle of neglect of girls’ rights, poor health and education indicators, meager economic options, and the generation-to-generation transmission of poverty can be broken by focused investments in policies and programs that meet girls’ needs.  These arguments were simplified in a Nike Foundation campaign video that quickly went viral on the internet.

You’d think this would be relatively uncontroversial, given the strength and extent of the underlying evidence.  But Anna Carella’s critique on AIDWATCH has been plenty popular with 40 comments (a lot in aid-blog-world!). So we jumped into the fray. Join us!


CGD blog posts reflect the views of the authors, drawing on prior research and experience in their areas of expertise. CGD is a nonpartisan, independent organization and does not take institutional positions.