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CGD friend Alcyone Vasconcelos, Senior Education Specialist at the Education for All – Fast Tack Initiative (EFA-FTI) (an international partnership of developing country governments and donors to make progress towards achieving the Millennium Development Goal of universal primary education by 2015), brought to our attention a very interesting idea: a campaign to support education for all linked with the 2010 FIFA World Cup in South Africa.
The Global Campaign for Education has announced a campaign called “1-Goal: Education for All” through which they plan to engage footballers (soccer players to our American friends) all around the world in campaigning for education. Alcyone proposes that as a part of the campaign, footballers, home teams, tv stations, and/or fans can agree to pay a certain amount of money for each goal a player or team makes, and the funding collected can support the efforts of the EFA-FTI. (We would add that such an innovative pool of funds be used to try an innovative method for delivering funds for education – Cash on Delivery Aid – but more on that another time.)